MAX-3 is committed to forge itself as a leading arc welding and gas cutting equipment provider in the machinery industry. The company is collaborating with an Australian joint venture company to manufacture its range of arc welding and gas cutting equipment using the latest technology and advanced production system. Since its inception in the early 80s, the company is committed to adhering to the most stringent quality standards and advanced manufacturing processes to produce its products. With the use of inverter and SMT technology in their products, they are able to reduce the size as well as improving the performance and the reliability of their welding and cutting equipment. Today, they are well recognized as a specialist in inverter welding machine. MAX-3 welding and cutting equipment are setting the industry standard for its high reliability, outstanding quality and user friendliness.
The management’s incessant effort to improve its product quality is evident by their initiative to adopt 7S management system that considers how the direction of the company will affect all facets of the company. This is further enhanced through the certification of ISO9001:2000 standard and CE marking to comply with the stringent quality standards required for maximum customer satisfaction.
The Company aims to be a global leader in welding equipment and has been investing substantial portion of its revenue in R & D to stay ahead of its competition. Its R&D team which operates from an independent building is working in close collaboration with researchers from many higher institutions to ensure the company always stays in the forefront of the latest technology used in the welding equipment industry.
MAX-3 ranges of welding equipment are designed for light to heavy duty welding applications and are used in very diverse industries from petrochemical, marine, aircraft, automotive, metal fabrications, construction to other light and heavy industries. Despite its outstanding quality and reliability, they are very competitively priced for most applications in the market.
The company recognizes the importance of on-time delivery and excellent value-added services to its customers. They have appointed Dacho Machinery & Hardware Sdn Bhd (Dacho) as the master distributor for South East Asia market. With the strong support of Dacho and its vast network of dealers and resellers, MAX-3 is now a preferred brand in the welding equipment industry in Malaysia.
MAX-3 brand is built on the foundation of the company’s core philosophy which communicates the stance of the management when they conduct their corporate activities both internally and externally. The company’s core philosophy is briefly explained as below:
Outstanding Product Quality
The company believes in continuous improvement to deliver outstanding quality and reliability for its products. This is achieved through continuous investment in R&D to ensure the company adopts the latest technology and best industry practices in their manufacturing processes. This is further strengthened through close collaborations with users and researchers to ensure the company remains in the forefront of the latest technology used in the welding equipment industry.
Excellent Customer Service
Besides outstanding product quality, the company is committed to provide excellent customer service so as to deliver maximum customer value to its users. This is achieved by having a team of committed and well trained sales and service personnel to provide services ranging from product training, onsite technical support, trouble shooting, repair to maintenance services to their various users.
Integrity and High Ethics
The management is committed to conduct their day-to-day operations in a highly ethical manner based on a strong sense of social responsibility and good faith. They will continue to deal with dealers and customers with utmost sincerity to foster mutual respect and trust for long term and mutually satisfying relationships.